ATLANTA, GA (February 23, 2009) – Today, Popeyes® Louisiana Kitchen is bringing hungry guests a taste of the Bayou with an all-time favorite – Butterfly Shrimp. The popular offering comes in a new convenient, portable package known as the Seafood Tackle Box.
“Our butterfly shrimp is a fan favorite and we look forward to bringing this well received option back during special times of the year,” said Dick Lynch, CMO Popeyes Louisiana Kitchen. “Combining this favorite with authentic Louisiana flavors enables us to introduce consumers to a fun, new way of enjoying it – Popeyes style!”
The Seafood Tackle Box features 8 premium butterfly shrimp marinated in Louisiana seasonings served on a bed of Cajun battered fries with a biscuit.
The Seafood Tackle Box, priced at $4.99, is available for a limited-time at participating restaurants.
About Popeyes® Louisiana Kitchen:
Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world’s second largest quick-service chicken concept based on number of units. As of October 5, 2008, Popeyes had 1,905 restaurants in the United States, Puerto Rico, Guam and 25 foreign countries. For more information, visit www.popeyes.com.
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Contact:
Jasmine Lyons Jackie Tate
CooperKatz on behalf of Popeyes®Popeyes® Louisiana Kitchen
