Richard H. Lynch
Chief Global Brand Officer, Popeyes® Louisiana Kitchen
My purpose is: To unleash each individual’s unique gift to drive innovation.
Richard H. Lynch became chief marketing officer of Popeyes® Louisiana Kitchen in 2008, following his consultancy as interim CMO.
From 2003 to 2008, Mr. Lynch served as principal of GO, LLC, a marketing consulting firm specializing in restaurant and food retail, where he developed brand strategy and innovation plans for concepts including Burger King, Ruby Tuesday and Buffalo Wild Wings. His experience extended beyond restaurant and food retail to include global branding strategy for such companies as IMG, the world's largest sports marketing firm.
From 1982 to 2003, Mr. Lynch served as executive vice president at Campbell Mithun Advertising where he led the development of brand architecture and positioning for Domino's Pizza, Martha Stewart Everyday and Betty Crocker.
Prior to his restaurant experience, Mr. Lynch held key roles with Tracy-Locke Advertising in Dallas, Texas and Ketchum Communications in San Francisco, California.
Mr. Lynch holds a Bachelor of Science degree in Business Administration from the University of Wisconsin at Milwaukee.