Richard (Dick) H. Lynch
Chief Brand Officer—Popeyes® Louisiana Kitchen, Inc.
My purpose is: To unleash each individual’s unique gift to drive innovation.
Dick Lynch has inspired and driven the marketing function for iconic foodservice brands such as Popeyes Louisiana Kitchen, Burger King and Domino’s Pizza as well as other reputable organizations such as IMG, H&R Block, Dow Brands, Kmart, Martha Stewart Everyday, United Healthcare and many more.
Since joining Popeyes, Lynch has had the privilege of leading corporate messaging, brand marketing, menu innovation, communications and guest experience during the major turnaround of the Popeyes brand, which was initiated in 2008. He was instrumental in leading the Popeyes transformation by emphasizing the brand’s four decades of Louisiana-inspired home cooking. As a result, Popeyes is in its eighth consecutive year of positive same-store sales, rising restaurant-level dollar volumes, improved restaurant-level profitability and increased restaurant count.
Recognizing that Lynch’s leadership could impact the Popeyes brand beyond marketing, his responsibilities were further expanded in 2014 to lead the effort to transform Popeyes culture from food-centric to experience-centric, with the goal to create a guest experience as famous as the food. Since 2014, he has created Popeyes first-ever Guest Experience team, process, protocol and measurement instruments.
In January 2016, Lynch joined the Board of Directors for Granite City Food & Brewery, a casual American restaurant and brewery based in Minneapolis, Minnesota. Lynch provides branding expertise while serving on the Compensation Committee and Governance Committee.
Prior to joining Popeyes in 2008, Lynch was principal in GO LLC, a brand consultancy designed to identify and unleash brands’ messaging potential. There, he served as Interim Chief Concept Officer for Burger King U.S. and provided guidance to Buffalo Wild Wings and Ruby Tuesday. One of Lynch’s most notable accomplishments was the rebranding of IMG upon the purchase by Forstmann Little & Company. Recognizing the need to more effectively “market” his newly acquired sports talent representation enterprise to a variety of constituents, Ted Forstmann brought Lynch and GO LLC in to lead the brand transformation, resulting in a new brand identity organized around the brand’s lines of business—IMG Sports, Fashion and Media.
Lynch spent much of his career leading Campbell Mithun Advertising in Minneapolis. It was here that he developed and led the agency’s competencies in the areas of brand strategy, positioning and messaging. As the Executive Vice President of Account Planning and a member of Campbell Mithun’s Operating Committee, he led the strategy development for brands such as Domino’s Pizza, Kmart, Martha Stewart Everyday, Betty Crocker, Nature Valley, United Healthcare, H&R Block and many others.
Mr. Lynch holds a Bachelor of Science degree in Business Administration from the University of Wisconsin at Milwaukee.