Celebrating 40 years of Popeyes

Forty years ago in New Orleans, Louisiana, a taste sensation was born. What began with one small restaurant and one big idea turned into a craze that swept the nation–and the world.

1972 1976 1980s

Popeyes introduces its "Love That Chicken from Popeyes®" tagline.

Popeyes introduces crawfish in the United States.


Popeyes enters a new era of growth as PLK begins updating the look of Popeyes restaurants.

Popeyes celebrates 25 years of success.

Popeyes Chicken & Biscuits receives MenuMasters Award for Louisiana Legends over rice dishes.


Popeyes becomes the number-two quick-service chicken chain based on number of units.

Popeyes Chicken & Biscuits celebrates new heritage-designed restaurant in Atlanta, GA.

The Popeyes brand reinvents itself based on its long-standing roots in Louisiana-inspired home cooking. This includes a new logo, distinctive new products and a new advertising campaign touting "LOUISIANA Fast."

Popeyes introduces feisty spokesperson Annie to tell it like it is on national television.

Popeyes launches first Popeyes Payday.


Popeyes launches a healthier menu called Louisiana Leaux™ with flash mob in French Quarter.

Popeyes BONAFIDE® Chicken Beats KFC® Original Recipe® in National Taste Test.

Popeyes introduces Rip’n Chick’n.

Popeyes introduces Dip’n Chick’n.

The Popeyes Foundation, Inc. announces partnership to benefit the ProStart® program to develop the next generation of food-zealot restaurateurs.

Popeyes celebrates 40th anniversary and announces plans for system-wide remodeling of its restaurants.

Popeyes partners with Zatarain's® to launch Zatarain's Butterfly Shrimp.

Introduction of Cajun Surf & Turf. A twist on the traditional Surf & Turf, the Popeyes way!

Popeyes' first annual Love That Chicken Month kicks off in September.

Popeyes debuts Chicken Waffle Tenders.

Coca-Cola® holiday cups return with three new custom designs.

Popeyes debuts Beer Can Chicken.

Popeyes introduces the $5 BONAFIDE® Big Box.

Popeyes returns its beloved Chicken Waffle Tenders.

Popeyes becomes title sponsor of the Inaugural Bahamas Bowl.

Popeyes presents Red Stick Chicken.

The Inaugural Popeyes Bahamas Bowl gets nominated for Best Play at the 2015 ESPY Awards. Popeyes hosts its second annual Bahamas Bowl.